Thanks to research, we are now informed. These insights help us ensure your brand is posi­tioned cor­rect­ly, using the right words and images to tell your sto­ry in the most com­pelling way.

And we also have a start­ing point from which to devise a com­mu­ni­ca­tions strat­e­gy and plan effec­tive cam­paigns designed for the real world.

Brand positioning

Is your brand vis­i­ble and cred­i­ble? Are its mes­sages engag­ing? Armed with infor­ma­tion, we devel­op brand keys for our clients. Brand keys that iden­ti­fy their rea­son for being and the unique ways they can tell cus­tomers, not just what they do, but why they do it.

These aren’t just mar­ket­ing buzz­words on paper. We push and prod until we’ve got to the very essence of your brand. This is the rea­son you exist now — and why you will con­tin­ue to grow in the future.

If you already own an estab­lished brand, we can help you to refine the posi­tion­ing and cre­ate com­pelling mes­sages that cut through com­peti­tor noise.

For fledgeling brands or brand exten­sions, our team will work with you to devel­op orig­i­nal names and straplines that com­ple­ment your exist­ing port­fo­lio, while help­ing your prod­uct or ser­vice stand out.

Communications strategy

Once we’ve built up a pic­ture of your who, what and, most impor­tant­ly, why, we can help devel­op a com­mu­ni­ca­tions strat­e­gy that speaks the right lan­guage, dif­fer­en­ti­ates against com­peti­tors and exploits new opportunities.

We will audit your exist­ing strat­e­gy to draw from your cur­rent strengths and weak­ness­es, then choose the most appro­pri­ate ways to put your mes­sage in front of your audience.

Our inte­grat­ed approach means com­bin­ing the best tra­di­tion­al chan­nels, such as TV and press adver­tis­ing, with a com­bi­na­tion of paid (Google PPC: Pay Per Click), owned (your own web­site, blogs and social) and earned media (essen­tial­ly, dig­i­tal word-of-mouth).

Campaign planning

Once goals are estab­lished, our cus­tomer and com­peti­tor behav­iour insights are used to find the best chan­nels to mar­ket. This is dri­ven by audi­ence seg­men­ta­tion and fol­lowed by fur­ther refine­ment of your core mes­sages to reach the right target.

Care­ful con­sid­er­a­tion of tra­di­tion­al media is an essen­tial part of your cam­paign plan and needs to be ful­ly inte­grat­ed with online com­mu­ni­ca­tions to be effective.

We will revis­it mes­sages and con­tent through­out the lifes­pan of a project to ensure we remain rel­e­vant, engag­ing and on-brand.

Digital Strategy

Fol­low­ing a review of your exist­ing dig­i­tal assets, we will help you find the best ways to put the cus­tomer expe­ri­ence at the heart of your online communications. 

This means devel­op­ing a UX strat­e­gy that aligns user expe­ri­ence with your organ­i­sa­tion’s goals, mak­ing sure your mar­ket­ing mes­sages work, and are rel­e­vant, at every touch­point of the cus­tomer journey.

As well as invest­ing in chan­nels that are cur­rent­ly work­ing for you, we can iden­ti­fy oppor­tu­ni­ties for you to diver­si­fy and embrace new technology.